VITA
ICONICA

Fashion. Culture. The Italian way.

We design exclusive experiences that celebrate Italian fashion, beauty, and heritage — through curated journeys, private masterclasses, and unforgettable encounters.

WHAT WE OFFER /

Style, discovery, and unforgettable connections.

WHY WE DO WHAT WE DO /

We believe that true style is not only worn — it’s lived.

Vita Iconica was born from the desire to slow down, go deeper, and reconnect with the roots of fashion: craftsmanship, culture, and human connection.

Every experience we offer is designed to inspire transformation — in how you see, feel, and express beauty.

About Us

We are two professionals from the fashion industry, united by a passion for Italian elegance and the desire to share it with the world.
Vita Iconica is our curated project — where knowledge, taste, and experience come together to create meaningful, luxurious moments of style and culture.

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Giulia

Co-Founder

Ho Sun Lee

Co-Founder

BEHIND THE SCENE

Partnerships

EXPERIENCES /

Iconic Fashion Presence

FASHION WEEK EDITION

Fashion Masterclasses

FASHION WEEK EDITION

INTENSIVE EDITION

FULL EXPERIENCE

Iconic Collection Craft

Arte di Vivere

IMMERSIVE TRIPS THROUGH ITALY’S MOST ICONIC CITIES — DISCOVERING FASHION ATELIERS, HERITAGE SITES, ARCHITECTURE, AND CULINARY TREASURES. A CELEBRATION OF ITALIAN BEAUTY, TRADITION, AND STYLE.

Private Bespoke Experiences

TAILORED PROGRAMS FOR SMALL GROUPS, COMPANIES, OR INDIVIDUALS — FROM STYLING SESSIONS AND DESIGN TOURS TO CURATED EVENTS AND CULTURAL IMMERSIONS. EXCLUSIVITY, FLEXIBILITY, AND ELEGANCE AT THE CORE.

LET'S CREATE SOMETHING ICONIC /

VITA ICONICA