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Behind The Scene

Our Story

OUR STORY BEGINS IN THE VIBRANT ENERGY OF 1990s VERSACE, WHEN THE TWO CO-FOUNDERS FIRST MET WHILE WORKING AT THE HOUSE DURING ITS MOST ICONIC ERA. THEIR PATHS, ALREADY ROOTED IN CREATIVITY AND GLOBAL FASHION CULTURE, EVOLVED IN DISTINCT BUT COMPLEMENTARY DIRECTIONS.

GIULIA BRUNELLO STARTED TO WORK WITH DOLCE&GABBANA AND TRUSSARDI, LATER BUILDING A CAREER AS A FASHION COORDINATOR AND ART DIRECTOR FOR FILM PRODUCTIONS, VIP CLIENTS, AND MEDIA PROJECTS.

LEE HO SUN DEVELOPED HIS EXPERTISE WITH BRANDS SUCH AS LYLE&SCOTT, VERRI, AND KYJ GOLF, EXPANDING INTO CONSULTING, ITALY–KOREA IMPORT-EXPORT, AND ART DIRECTION FOR COMPANIES INCLUDING LG.

THEIR COMBINED EXPERIENCE—ROOTED IN LUXURY MAISONS, INTERNATIONAL MARKETS, AND CREATIVE DIRECTION—SHAPES THE SPIRIT AND VISION OF THE ACADEMY TODAY.

Key Professional Experiences

© 2025 by VITA ICONICA. Created by Nicol Patrì , For Questions / Contact us at vitaiconica@gmail.com

 

Associazione culturale switchstyleitaly aps / via Toti 52 Sesto San Giovanni Milano

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