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Behind The Scene

Our Story

OUR STORY BEGINS IN THE VIBRANT ENERGY OF 1990s VERSACE, WHEN THE TWO CO-FOUNDERS FIRST MET WHILE WORKING AT THE HOUSE DURING ITS MOST ICONIC ERA. THEIR PATHS, ALREADY ROOTED IN CREATIVITY AND GLOBAL FASHION CULTURE, EVOLVED IN DISTINCT BUT COMPLEMENTARY DIRECTIONS.

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GIULIA BRUNELLO STARTED TO WORK WITH DOLCE&GABBANA AND TRUSSARDI, LATER BUILDING A CAREER AS A FASHION COORDINATOR AND ART DIRECTOR FOR FILM PRODUCTIONS, VIP CLIENTS, AND MEDIA PROJECTS.

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LEE HO SUN DEVELOPED HIS EXPERTISE WITH BRANDS SUCH AS LYLE&SCOTT, VERRI, AND KYJ GOLF, EXPANDING INTO CONSULTING, ITALY–KOREA IMPORT-EXPORT, AND ART DIRECTION FOR COMPANIES INCLUDING LG.

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THEIR COMBINED EXPERIENCE—ROOTED IN LUXURY MAISONS, INTERNATIONAL MARKETS, AND CREATIVE DIRECTION—SHAPES THE SPIRIT AND VISION OF THE ACADEMY TODAY.

Key Professional Experiences

© 2025 by VITA ICONICA. Created by Nicol Patrì , For Questions / Contact us at vitaiconica@gmail.com

 

Associazione culturale switchstyleitaly aps / via Toti 52 Sesto San Giovanni Milano

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