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VITA
ICONICA
STUDIO
THE CREATIVE LABORATORY OF VITA ICONICA.
A SPACE WHERE FASHION, IMAGE, AND CONTEMPORARY MEDIA CONVERGE.
STUDIO EXPLORES NEW VISUAL LANGUAGES THROUGH RESEARCH, EXPERIMENTATION, AND CREATIVE DIRECTION, EXTENDING THE VITA ICONICA VISION BEYOND THE PHYSICAL EXPERIENCE.
Injoon Huh
With over 20 years in luxury and independent brands, Injoon Huh works at the intersection of accessories design, brand direction, and visual culture, blending Italian craft and fashion heritage with Korean precision and contemporary aesthetics.
Under Unface Studio, they explore AI-assisted creative workflows for image, content, and visual research. Their personal projects include SOLEW, the FW24 men’s collection; NUER, a women’s handbag label run with their wife; and Rawkonteiner, reimagined through AI as a virtual reality experience with experimental, futuristic designs.
